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Next-level visual detail with the brilliant alpha 9 AI Processor Gen8 - Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth. 100%...

New 360 Spatial Sound Mapping technology with 11 speaker units delivers immersive surround sound to a wider area, so everyone can share the experience. Cinematic sound for a wider audience - BRAVIA Theatre Bar 8 combines physical and phantom speakers, creating a wider...

Made smart. Made easy. - Our Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of colour and dynamic sound, everything you love feels...

Made smart. Made easy. - Our Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of colour and dynamic sound, everything you love feels...

Ultra Slim Design - Experience powerful sound in a compact design. With a Slim Wall Mount Kit included it can be effortlessly wall mounted near-flush to the wall. It’s the perfect size to pair with 55” and...

Ultra Slim Design - Experience powerful sound in a compact design. With a Slim Wall Mount Kit included it can be effortlessly wall mounted near-flush to the wall. It’s the perfect size to pair with 55” and...

Ultra Slim Design - Experience powerful sound in a compact design. With a Slim Wall Mount Kit included it can be effortlessly wall mounted near-flush to the wall. It’s the perfect size to pair with 65” and...

NQ4 AI Gen3 Processor - Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast,...

NQ4 AI Gen3 Processor - Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast,...

NQ4 AI Gen3 Processor - Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast,...