Panasonic TX55MX950B 55inch Ultra HD 4K MiniLED HDR10+ SMART WiFi

Product Details

MX950 is our flagship LED 4K television. The Mini-LED technology utilises thousands of LED backlights to deliver high brightness and outstanding contrast while minimising the halo effect seen in other screens.

Sport demands outstanding performance and winning teams. Get yourself a front-row seat, look the players in the eye and see their every move clearly – never missing a play. Impressive, immersive sound brings the rush of the crowd to your home. Team-up with our high-end, large-screen 4K Smart LED TVs to share epic sporting moments with family and friends.

Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimising the bleeding of bright objects into darker areas, allowing you to enjoy your favourite content and games without the halo effect common with conventional screens.

HCX Pro AI Processor - the intelligent processor inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity - great for fast-moving action. Using AI, the TV knows when you’re watching sport, and adjusts the picture for you.

Dolby Atmos® - a great picture is one thing, but it’s so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you’re sitting in the best seat in the stadium.

Dynamic Theater Surround turns home cinema into a true audiphile experience. Now employing a dedicated mono woofer, Dynamic Theater Surround allows you to experience an enhanced low end frequency range like never before, with every beat, explosion, and rumble resonating with crystal clear clarity and precision.

Auto AI - using AI, MX950 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Advanced intelligent sensing - detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.

Multi HDR Format - by supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format.

Dolby Vision IQ adds a new dimension to viewing HDR thanks to the MX950 TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, HDR 10+ adaptive technology means the picture is dynamically perfected for the best colour and contrast.

Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.

Game Mode Extreme means our new selected 4K LED TVs are ready for action. Our advanced panel almost halves input lag*, while HDMI 2.1 supports High Frame Rates (HFR) and Variable Refresh Rate (VRR) for new levels of realism demanded by the latest gaming devices.

My Home Screen 8.0 heightens accessibility and ease of use for our Smart TV. Users can access and customise popular settings with a single button press. Pin favourites, like video streaming apps, to your Home Screen to see only what you use.

My Scenery on our new premium TVs allows you to turn a passive screen into an active display. Customise your environment to fit your mood by choosing from a selection of restful images and videos – and now enjoy immersive sound with the addition of Dolby Atmos-compatible content. Perfect for mindfulness sessions or preparing for bed.

Alexa built-in is supported on selected models of 2023 TVs. Ask for the weather forecast, enjoy shopping at Amazon, play music and conduct intuitive operation of smart home devices by simply talking into the TV remote.